GILLETTE
Utilizing organic creative and social listening, we brought Gillette closer to culture through our new Next Generation campaign.
After pushing the brands social presence to be culturally relevant and further from a traditional image, we began using paid media to support our campaign.
Responsibilities for the account include organic and paid social media creative, activation writing and production, event content capture, TVC end card and OTT editing, copywriting, and various other creative tasks.
Edited TVC End Card From Scratch
GILLETTE X NE REVOLUTION
Before the Inter Miami vs. NE Revolution match in 2024, our team had the chance to shoot an activation with Revolution legend Taylor Twellman.
I helped write, produce, and shoot both videos and edited the barbershop activation which was posted across TikTok and Instagram in partnership with Twellman.
ORGANIC SOCIAL
Pushing a traditional brand image towards platform and culturally relevant social media is a tricky task - but that’s what I helped to do with Gillette. It’s a fine dance between creating product benefit centric content and obscure creativity. Learning from cultural and social insights, I was able to create engaging content that audiences would both enjoy and learn from.
PAID MEDIA
Especially in paid, the first 3 seconds is everything. Users generally scroll past anything that feels like an advertisement, so it’s imperative you have an auditorial and visual hook to make sure they stick around.
Creating a problem and solution scenario is a technique commonly used in advertising, and for paid media it can be an incredibly useful tool.